Slate Creative

Jon at Slate Creative asked us to help him level up the brand he’s been building for years, one that’s trusted across Austin for work that moves from food to automotive to sports without dropping quality. The challenge wasn’t inventing something new; it was refining what already existed so it felt sharper, more cohesive, and more premium on every touchpoint.

Slate had all the raw material (craft, credibility, a killer reel), but the identity needed a cleaner spine and a motion language that could flex from macro food shots to rigged car footage to sideline intensity.

Motion was the big unlock. We built a modular toolkit of logo stings, kinetic type, lower-thirds, supers, and transition packs that feel elevated without getting in the way of the footage. For Slate’s wide range, we created variations: slower, tactile moves for food; sleek, momentum-driven transitions for automotive; energetic cadence and score-aware timing for sports.

We rolled the system into refreshed reels, social templates, pitch decks, and a lightweight brand guide that spells out how to use it all. The effect was immediate: cleaner presentations, faster edits, and a brand that finally matches the caliber of the work. Slate still feels like Slate, just more focused, more cinematic, and unmistakably professional. Exactly what Jon wanted: an uplift that earns trust in Austin and holds its own anywhere.