Elisity

Ani at Chop Creative brought us in when Elisity, a fast-growing cybersecurity company, needed a real refresh. Their site lived in HubSpot and had to stay there, which set the technical box from day one. The brief was clear. Make the brand feel lighter and more current. Move fast. Keep the marketing engine intact.

We started by building on what already worked. Chop and Creative Director Kayla Galgano had set a strong foundation with shape language and a rich palette. We explored a lot of directions in Figma to find a style that felt crisp, confident, and usable across a large site. The goal was a look that honored the brand while opening it up. Iteration by iteration, the team aligned on a system that felt fresh without throwing anything away.

A big unlock was how we explained the product. Instead of literal screens, we designed capability diagrams that show how Elisity works at a glance. They read fast, they scale across pages, and they still feel on brand. From there we built a custom HubSpot theme. Reusable modules, flexible page templates, a custom navigation, and light motion to guide the eye. The Figma to HubSpot pipeline was rigorous, with a lot of back and forth, and it proved how far we could push a platform build.

In the end we shipped a fully custom HubSpot site tied into Elisity’s stack, a library of diagrams, and a UI style guide the internal team can grow with. The brand feels lighter and more relevant, and the site is now something marketing can extend without calling a developer each time. It was a true team effort with  Annali Wallin at Chop Creative, creative direction from Kayla Galgano, and our HubSpot development partner Anthony Gray. More than a facelift, it moved the brand forward and left a system behind.